Hello Magazine is one of the most popular magazines, each week more then 405 thousand people buy this tabloid, especially women between 35-44. Each week something new happened in celebrities’ world and event if not it really easy to make up something. The idea of celebrity and fame existed always, but now it is on massive scale and celebrates are known around the world. It’s not only the local gossip market anymore - it is the global gossip market and huge business. Agencies employee photographers (called paparazzi in this case) to get the proof of scandal or to shoot celeb’s event, journalists to make the nice story and marketing people to sell as much as possible to wide public. For me it is only business and pop-cultural entertainment nothing more, nothing less.