Semiotics

Each item has own meaning in connection to history, culture’s aspects and daily life. Considering all of this together, the contemporary, controversial, American artist Marta Roselr made a short video ‘Semiotics of the kitchen’ (1975) in which shows alphabet’s letters presenting them as kitchen’s items. In the same time underline the stereotypical position of women – as housekeepers through the centuries. Starting from ‘a’ like ‘apron’ goes through all, doing the strong visual presentation of each of them. Her face and body language don’t show any emotions, except some kind of frustration and ‘calm’ anger.

http://www.youtube.com/watch?v=3zSA9Rm2PZA

Watching today this clip from ’75 I was wandering how ‘semiotics of the kitchen’ should be read after 36 years. Because in ‘ 70 it has strong connection with lack of equality between men and women. But nowadays it can be consider just as film without any second meaning behind this ‘case situation of women changed during these time and they are not consider as a housekeepers anymore, at least that’s the official version because the dinner won’t be made by itself…

Reference:
http://www.youtube.com/watch?v=3zSA9Rm2PZA
http://www.martharosler.net/